Imaging having free coffee for life while helping to employ someone living in extreme poverty conditions to work 36 hours to plant 432 trees a year... well we all know 36 hours a year isn't very much of anything. Really, how can anyone survive on 36 hours a year?? This is why we've created our Referral Program. Get 6 of your buddies to become Citizen members and you can multiply your efforts by 6! Imaging if our Club turned into thousands or tens of thousands of members... talk about changing lives! Bring in anymore Citizens and now you're making profit in addition to combating poverty and deforestation.
We seek to bring about a world that isn't so divided by the rich and the poor. A world where growers earn as much benefit as the retailers. A world where the sale of coffee gives back in a multitude of ways.
We will become a prime example of how a social enterprise can change the world by pouring its profits back into the communities that made it possible. Doing this does not mean that we ignore humanities effects on the planet. We believe that people and businesses should preface our actions with the mindset of global interdependence and not independence.